Social Media Marketing & Strategy
Whilst having a social media presence is usually recommended for any brand, ongoing maintenance of social channels or working to a strategy that engages your audience and develops a reputation in your niche whilst growing your following can prove a difficult task for many business owners.
Establish Your Brand Across Social Media
For many people and potential customers, coming across your brand for the first time will occur on social media platforms such as Facebook, Twitter or Instagram so it is therefore important to ensure that your brand identity is clear and memorable and that you give a good account of your business.
We can help businesses like yours create and maintain a solid social footprint so that in time, your social channels can generate new business for you.
We Can Work With Any Of The Following Social Networks
Our social media team possess many years of experience working with all sorts of social networks (we’ve even run our own many years ago in a particular niche) – going as far back as ICQ, MySpace (when it was really popular) or even within the virtual world game Second Life. Before all of today’s most popular social networks (even though these are a few examples of platforms that do still exist).
Whether you operate in a niche area and want to establish your brand more in this specific area or just want to develop your overall brand social presence, we can set up a social strategy that works towards your objective.
When most people mention social media, almost everyone these days will automatically think Facebook or Twitter. And that’s understandable given the daily users that use those networks. But it isn’t necessarily where your target audience is. One network may work best for one company but be absolutely pointless for another.
We will identify where your potential customers are and pinpoint the best approach that targets these people, sucks them in and entices their engagement and interaction. You then have this method to re-market to them and talk to your following from your brand.
Want to discuss an Social Media project with us?
Social media marketing (also known as SMM) is a marketing technique used on social networks such as Facebook, YouTube, Twitter and many others. It consists in running campaigns that are aimed to work towards a particular goal such as promoting a product or service, or even increasing a brand’s social reach and following.
Born from the increased use of social networks and blogs, this marketing technique consists above all in providing high value-added content to the users that they can share with members of their network. It is the quality and originality of the information that will improve the visibility of the brand or the company with a targeted community. When posting content on social medias, you create a connection between you and your customers.
Compared to search engines, social networks are made of millions or even hundreds of millions of individuals who share common interests. This is the reason why it is easy for a company to promote any product or company: social networks are the most relevant media for communication or sharing of information.
Every company who wants to share some information, create a connection and attract new clients should have a social media presence. By staying close to your community, you can reach your goals (more visits to your website, more sales …). The community should be at the center of your social media strategy.
We’ve put together a selection of commonly asked questions relating to buying social media services and our provision of the service.
Please note: Our social media learning centre and FAQs on social media marketing is frequently updated. Page last updated on 25th September 2020.