It is important, not only to have a great looking website that attracts your potential customers but also, one that is built correctly for optimal performance in search engines and a user experience to remember.
Making sure your website works to your specific requirements and for your visitors is crucial to creating a pleasant experience and ensuring your customers keep returning back to you over and over again.
SEO is fundamental if you want to be found on the web by your potential customers. There is no point in having a website if no-one can find it and this optimisation is what helps increase your visibility in search engines.
Producing great content that stands out from the crowd in your niche is critical for driving more relevant traffic to your website as well as building brand exposure and earning links back to your website.
Social media can be a very quick way to get your brand, services and products in front of potential customers as well as monitoring your reputation and offering a support / customer service via social channels.
We use proven strategies and vast experience to generate results
Our team can handle any part of the project from initial planning, wire-framing and design, right through to the ongoing marketing and improvement of website conversions plus everything in between. We use our expertise to drive results through our work which tries to adhere to this three-step process:
Call To Action
Inspire the target audience from social networks to visit your website
Encourage dialogue and coverage from influential people and sites
Inspire the target audience to visit your website from social networks
We can build the perfect foundation for your business online through web design / development and then help you achieve great results across several key areas including search engine optimisation, social media marketing, email marketing and digital marketing.
We combine creative ideas with our vast experience in search technologies to deliver measurable results for our clients. We can help you build a sustainable, meaningful relationship with your clients by engaging them with your brand using social media promotion.
A great strategy produces great results, and without a strategy, in this rapidly evolving digital world, it’s almost certain, that you’re wasting your money. We take the time to understand your business, research your market and identify what areas are working or not working and what your quickest route to increased revenue or desired targets will be.
We produce tailor made, bespoke digital marketing campaigns that integrate many services that previously, could be seen as standalone services. In today’s digital sphere where the term ‘SEO’ raises so many disputes over what it should or shouldn’t really entail, it is no longer a case of “optimising for search engines”. Optimise for your target audience and the performance of your website will improve naturally. Many elements make up a successful website and this includes authority, user experience, engagement, social metrics, coding, structure, usability, analytical data; All of which dip into many specific service areas which is why we’ve broken these down to show exactly what you can expect from our integrated digital strategies.
Organic Paid Local Product
Organic search is what many refer to as SEO (search engine optimisation), there is a lot of misconception surrounding the term, mostly due to it’s name and the fact that it insinuates that websites should be optimised for search engines. But whilst search engines have developed significantly over the last ten years, what many fail to realise is that success in search engines comes as a direct result of optimising for people – which should always be the number one factor for businesses online anyway as it is those said people, who are your customers and will make or break your business.
Paid search is often referred to as PPC (pay per click), it is the sponsored results (ads) that you see at the top and down the right hand side of most search engine results. The most popular paid search platform that many online businesses use to drive traffic to their website is Google AdWords. By strategic management of a PPC account, you aim to display your ads above competitors for searches on your target keywords and you pay for each click that your ad generates.
Local search is the search results for local businesses, they often appear as a result of search queries containing geographic areas and will appear in search results tagged to local listings with other relevant data such as reviews and maps.
Product search is search results that display products, often referred to as shopping engines. These require a feed of your products and the necessary product attribute data to be submitted in order for your products to appear. Like any search algorithm, the more useful product data you provide adhering to the specified guidelines, the more visibility (rank) your products will gain.
It’s important to be creative in how you market your website, not only to stand out from your competitors and make a lasting impression on your customers but also because so many metrics and signals in how audiences engage and interact with content online is now taken into consideration by algorithms when analysing the relevancy and value of pages prior to ranking them accordingly.
We have a highly skilled design and development team with various individuals specialising in various platforms, methods or languages. We can revamp your content or pages to aid conversion or work with you to develop applications or interfaces that can help make your website stand out in your niche.
An overview of what we can help with can be seen below:-
Graphics Design & Usability (UX) Development Newsletters
We can produce graphic design and artwork in a variety of forms for a variety of uses. Common types of graphic work we could be asked to produce could include banners, logo’s, avatars, backgrounds or other imagery for social media profiles.
Design & Usability (UX)
Our front end design team specialise in the visual aspect of web pages and how user friendly everything is. From colours to layout and page architecture, we’ve developed a deep level of understanding in what works and what doesn’t on the web and how to incorporate this into your website structure.
Our development team can make your dream ideas a reality by building your bespoke web app from either custom developed functionality or using 3rd party API’s.
We can design effective newsletters for your business that can be sent out to your subscribers weekly/monthly or even as a one-off. This can prove effective for driving repeat custom or promoting a sale/promotion.
We’ve been involved in social media before the likes of Twitter and Facebook were major players in the UK social sphere. We can bring a huge amount of experience to the table when working across social platforms and come up with great ideas that will develop your social following, driving substantial amounts of traffic. It’s important to be active and engaging in social media in order to be fully in the loop of the latest changes and developments. And that, we are, we can be found on Google+, Twitter, Facebook, LinkedIn and Pinterest, to name but a few although often, individuals from within our company are more active across social media channels than our agency profiles.
It’s important to measure marketing efforts to ensure that what is being done, positively affects the business’s bottom line. Quite often, the wrong metrics are measured – often organic search rankings for keywords that businesses have no idea if they even convert. But that’s a whole debatable topic in itself.
In the UK, Google retain the majority of search engine market share compared to the other big players in search, but it is important not to neglect website performance in non-Google products. Putting ‘all your eggs in one basket’ is rarely a smart move resulting in great long term success stories and granted, whilst Google will likely drive far greater traffic and revenue, there is often significant opportunities available on alternative search platforms such as Bing and Yahoo which can often prove to be quicker and simpler to achieve optimal website performance and/or more cost effective for your business.
The latest search engine market share as published by Experian Hitwise UK in February 2013:-
We would highly recommend Clubnets' services to any prospective client and even a brief conversation with any of them makes you aware instantly that these guys really know Magento inside out.
I've been in the business of ecommerce and selling online for over 10 years so I've had my fair share of experience of developers and designers. And I can quite honestly say that Geoff from Clubnet has provided the best value and customer service I have come across.
“The guys at Clubnet really know their stuff and were able to help me market my services to the relevant audiences across social media which in-turn, generated a lot of leads. Will come back to them again!”
Case studies coming soon. Please check back another time.