We make your website more visible in search engines so your customers can find your brand online.

Organic Search (SEO)

Organic Search Engine Optimisation

Delivering an effective SEO strategy largely centres around creating great content which your target audience want or need to see. We’ve been carrying this out for clients globally for many years and have achieved and sustained greater search visibility and organic traffic – even after every Google algorithm update.

Appear on the first page of Google

Our aim is to ensure the pages of your website rank higher in search engines such as Google and Bing when your potential customers are searching for the products or services that you have on offer.

What is SEO?

Get found by your potential customers.

Save time and money in the long-run.

Focus on running your business.

Rely on our knowledge and experience.

Our SEO Approach

Whilst the search engine optimisation landscape has changed over the years, the end goal of the search engine has never changed; and that’s to deliver the best experience and the most relevant results to the end user. Our approach to SEO is centred around providing excellent content that your customers want and need. And to deliver this, we use our extensive knowledge of technical algorithms and carry out customer research to produce engaging, shareable content that will increase the visibility of your brand in search engines.

Why Us?

We strive to stand out in the competitive industry by creating completely tailored campaigns and programmes that only focus on what your business needs and will benefit from. This is why we don’t have set packages containing useless activity that won’t help your business perform better in search. Not only that, but we’re flexible in how we work that come in a variety of models, including pricing, which we like to think can be suited to any business of any size, budget or requirements. And we’re fully transparent in how we deliver our work.

More than 50% of our new business is from brands who have not been happy with by another SEO provider…
Our SEO client retention rate consistently stays above 97%!

Benefits of SEO

More Website Visitors

Everyone wants to drive more visitor traffic to their website and SEO is exactly the (long-term) way to do that. SEO will ensure that your website appears higher in the search engines for the phrases that your customers are searching for.

Brand Awareness

Being more visible in search engines for the queries that your potential customers are using to find your products and services ensures that your brand is getting in front of them and stands a better chance of them getting to know who you are..

More Sales

And the reason every website wants to generate more visitors is to increase their sales and make more money. Of course, more website traffic does not always equal more sales as your website has to do a good job of converting the visitors too!

Niche Competition

Chances are, you have competition in your niche, some of which are probably widely recognised brands. Getting your name amongst the mix of them online ensures that your target market sees your name and gets to know you.

More Enquiries

Not every website sells directly to the end user but if it doesn’t, most of them will have some kind of conversion path and often, this means getting the visitor to pick up the phone and make an enquiry about your services or send a message / email to you.

Increased ROI

SEO should be considered a long-term investment and with continued efforts, gaining greater visibility which leads to more sales and enquiries should generate a better return that lasts long-term.

I have worked with Geoff for 8 years and he has been pinnacle in achieving the goal objective……..getting the company to no1 for the keywords set for organic listings in a very competitive market. I can’t recommend his services highly enough. On a personal level I have found Geoff to be accommodating, helpful and easy to work with. Anyone who employs his service in my mind will not be disappointed.

Kerry Murphy-Kaytan

Online Marketing & Ecommerce Manager at Vufold

What can you expect from our SEO programmes?

Site Auditing

We’ll carry out regular auditing of your website to identify any areas that need to be improved. From the most basic to the most technical elements of your website, we will ensure that any issues are fixed, the website is optimal within any limitations and adheres to best practice guidelines.

Technical Optimisation

There are many elements that make a website and hundreds of these can affect how your website performs and how a search engine sees it. And then a combination of these technical elements will affect how your site’s web pages rank. It is critical to get as many of these elements right in order for your website to perform optimally.

Content Marketing

Every great content marketing strategy starts by identifying areas in your niche that are not covered either at all, or in great depth, by your competition. Then our content creators will thoroughly research the topic and work on producing something that is the best and is what your potential customers are searching for.

Digital PR & Outreach

When you become a client of ours, we take an invested interest in your brand and look to generate you brand buzz and enhance any online reputation wherever we can. Over the years, we have built a database of high-profile sources that can get your content in front of the right people, many of which, we have a working relationship with.

Keyword Research

It is critical that before any optimisation is carried out, we understand your target audience and what they are searching for when looking for your product or service. Only when we have researched this and understand your potential customers can the right content be created and optimised.

Competitor & Market Research

To be the best in your industry, you need to understand your market, who you’re competing against and what works or doesn’t work for them so you can see how your business can fit in. We have an array of tools at our disposal coupled with years of expertise at researching competition and markets.

Link Building & Acquisition

Linking in with our overall content marketing strategy, really great content will acquire links naturally and generate some decent authority and to supplement this, we’ll enhance the link landscape and profile of your website so that it is well balanced, diverse and is made up of a wide variety of links.

Measuring & Reporting

It is crucial that we can track what is or isn’t working with any of our marketing activity so we set benchmarks and then actively measure and report on progress against them to ensure that we are heading in the right direction and in alignment with any objectives with the help of the wide range of tools we have access to.

Want to discuss an SEO project with us?

WHAT IS SEO?

SEO (Search Engine Optimisation) is the process of improving the visibility (ranking) of a web page in the results of a search engine and subsequently generating more (organic/natural) traffic to that page from people that are searching in the likes of Google, Bing or Yahoo for the product, service or information that the page is about.

Whilst many will claim that there is some kind of secret dark art to SEO, the principle has always been the same from the perspective of a search engine. Provide useful and valuable content to your website’s target audience and the engine will attempt to return the most relevant, authoritative and trustworthy results to the searcher. The key of course is to try and ensure your website’s content and value is better than your competitions.

Search engines build very clever algorithms and formulas to determine how to rank web pages for search queries. There are over 200 individual ranking factors that are analysed before ranking pages in the search engine results.

In order to tick as many of these off as possible is where we come in. We have the experience and expertise to know what optimisation actions to take on a web page and how much of am impact it could have.

Essentially, anyone that runs a website and wants people to be able to find it online would benefit from some level of search engine optimisation.

There is little point in running a website that nobody can find and optimising your website for search engines gives your website that extra chance of driving more traffic to you.

FAQ

We’ve put together a selection of commonly asked questions relating to buying SEO services and our provision of the service.

Can I do SEO myself?

Sure you can. But as with everything, there’s a steep learning curve involved, especially if you’re not generally web-savvy anyway. Whilst largely, SEO kind of falls into place providing you just focus on delivering an excellent service to your target audience, there are a lot of technical website related aspects that the average business owner would not know about which can be optimised and of course, the experience and knowledge of building domain authority and earning links back to your website is something that only comes with experience.

Usually, the business owner would rather free up that time of theirs by hiring professionals that already possess this expertise so they can concentrate on the day-to-day running of their business as it often proves much cost efficient for them in the long-run.

How expensive is SEO?

There is no definitive answer to this. There are so many factors to delivering a solid SEO strategy that usually it can be tailored to include just specific aspects at varying fees. Obviously the more that is put into a campaign, the larger the fee.

How long will it take to see results?

Firstly, SEO should really be an ongoing process indefinitely. There is a rarely a case where you can spend (x) amount of hours optimising a website and or building links and then just sit back and do nothing more and expect to be in the same position 12 months later. How long it takes to see some results initially however does depend on how much you throw at the programme but we’d usually advise anything up to 6 months before you’d start to see any major change – of course, this can differ massively depending on all sorts of factors between sites.

Should I hire a consultant, freelancer or agency?

This depends entirely on how much of a hands on role they need to take in delivering what you need and what your budget allows.

A Consultant
A consultant will only give you the information to put into practice yourself so unless you are pretty web-savvy with websites, code, the platform your website is built-on and understand the basics of SEO, this probably won’t be a good fit. We have however acted on ak consultancy basis to businesses that have a very low budget and wish to try and learn themselves at the same time.

A Freelancer

An Agency
An agency will typically and usually have the necessary resources to take on any jobs although some will not take on small jobs and they’re often not worth it to them. You will usually get quick response times, quick delivery of work and a wealth of experience and expertise as their resources are greater. Whether they are the best fit for what you seek however completely depends on the scale of your project and if your budget can afford agency rates (they’re often more expensive but this isn’t always the case).

One thing is pretty much certain though, a great SEO specialist will never charge a low price, if you seek discounted SEO services then chances are you’ll end up with someone that does not possess the experience/expertise and will cut corners. This can work the other way of course too, a high price does not guarantee that they will be the best at SEO.

Please note: Our SEO learning centre and FAQs on SEO is frequently updated. Page last updated on 22nd August 2020.