Organic Search Engine Optimisation
Delivering an effective SEO strategy largely centres around creating great content which your target audience want or need to see. We’ve been carrying this out for clients globally for many years and have achieved and sustained greater search visibility and organic traffic – even after every Google algorithm update.
Appear on the first page of Google
Our aim is to ensure the pages of your website rank higher in search engines such as Google and Bing when your potential customers are searching for the products or services that you have on offer.
Benefits of SEO
More Website Visitors
Everyone wants to drive more visitor traffic to their website and SEO is exactly the (long-term) way to do that. SEO will ensure that your website appears higher in the search engines for the phrases that your customers are searching for.
And the reason every website wants to generate more visitors is to increase their sales and make more money. Of course, more website traffic does not always equal more sales as your website has to do a good job of converting the visitors too!
Not every website sells directly to the end user but if it doesn’t, most of them will have some kind of conversion path and often, this means getting the visitor to pick up the phone and make an enquiry about your services or send a message / email to you.
What can you expect from our SEO programmes?
We’ll carry out regular auditing of your website to identify any areas that need to be improved. From the most basic to the most technical elements of your website, we will ensure that any issues are fixed, the website is optimal within any limitations and adheres to best practice guidelines.
There are many elements that make a website and hundreds of these can affect how your website performs and how a search engine sees it. And then a combination of these technical elements will affect how your site’s web pages rank. It is critical to get as many of these elements right in order for your website to perform optimally.
Every great content marketing strategy starts by identifying areas in your niche that are not covered either at all, or in great depth, by your competition. Then our content creators will thoroughly research the topic and work on producing something that is the best and is what your potential customers are searching for.
Digital PR & Outreach
When you become a client of ours, we take an invested interest in your brand and look to generate you brand buzz and enhance any online reputation wherever we can. Over the years, we have built a database of high-profile sources that can get your content in front of the right people, many of which, we have a working relationship with.
It is critical that before any optimisation is carried out, we understand your target audience and what they are searching for when looking for your product or service. Only when we have researched this and understand your potential customers can the right content be created and optimised.
Competitor & Market Research
To be the best in your industry, you need to understand your market, who you’re competing against and what works or doesn’t work for them so you can see how your business can fit in. We have an array of tools at our disposal coupled with years of expertise at researching competition and markets.
Link Building & Acquisition
Linking in with our overall content marketing strategy, really great content will acquire links naturally and generate some decent authority and to supplement this, we’ll enhance the link landscape and profile of your website so that it is well balanced, diverse and is made up of a wide variety of links.
Measuring & Reporting
It is crucial that we can track what is or isn’t working with any of our marketing activity so we set benchmarks and then actively measure and report on progress against them to ensure that we are heading in the right direction and in alignment with any objectives with the help of the wide range of tools we have access to.
Want to discuss an SEO project with us?
WHAT IS SEO?
SEO (Search Engine Optimisation) is the process of improving the visibility (ranking) of a web page in the results of a search engine and subsequently generating more (organic/natural) traffic to that page from people that are searching in the likes of Google, Bing or Yahoo for the product, service or information that the page is about.
Whilst many will claim that there is some kind of secret dark art to SEO, the principle has always been the same from the perspective of a search engine. Provide useful and valuable content to your website’s target audience and the engine will attempt to return the most relevant, authoritative and trustworthy results to the searcher. The key of course is to try and ensure your website’s content and value is better than your competitions.
Search engines build very clever algorithms and formulas to determine how to rank web pages for search queries. There are over 200 individual ranking factors that are analysed before ranking pages in the search engine results.
In order to tick as many of these off as possible is where we come in. We have the experience and expertise to know what optimisation actions to take on a web page and how much of am impact it could have.
Essentially, anyone that runs a website and wants people to be able to find it online would benefit from some level of search engine optimisation.
There is little point in running a website that nobody can find and optimising your website for search engines gives your website that extra chance of driving more traffic to you.
We’ve put together a selection of commonly asked questions relating to buying SEO services and our provision of the service.
Please note: Our SEO learning centre and FAQs on SEO is frequently updated. Page last updated on 22nd August 2020.