Paid Search Pay Per Click Campaigns
Our PPC campaigns and strategies are designed to deliver highly targeted traffic to your website’s products or services. Visitors that are ready to buy from you right there and then.
Our PPC service can include paid search text ads, display advertising in the forms of banners, imagery or text, social media advertising on the likes of Facebook, LinkedIn or Twitter, shopping channels, remarketing by displaying ads relevant to the viewers recent web history, price comparison advertising or affiliate marketing.
Be Seen First on Google
Advertising platforms such as Google Ads and Microsoft Advertising give you a way of displaying your brand amongst your niches competition, in primary view on the first page of search engines.
Benefits of THE SERVICE
WHAT Can OUR PPC SERVICES INCLUDE?
This type of advertising allows advertisers to show targeted ads to people that have already visited their website and viewed their product or service ensuring that the brand is kept at the forefront of the memory. This gives you the opportunity to get them back to your website and buy from you if they were shopping around the first time or hadn’t made their mind up.
There are lots of networks on the web which allow you to list your products on. The most known one of course being Google Shopping. Many of these operate on a pay-per-click model so the same PPC knowledge and expertise can be applied to any of these whilst increasing the chances of your potential customers finding your product.
This is the testing process of one version against another. The key to continually improving advertising campaigns is to frequently test and compare various elements such as ad copy, images or call to actions. Even the landing page you are directing visitors to should be split tested regularly with regards to it’s content, wording, structure and layout.
We will report on our activity along with how your campaigns are performing on a monthly basis. This gives you visualisation of how the campaigns are progressing and allows you to feedback should you need to. We generally then use this data to plan for the next month’s activity and where necessary, compare to previous periods (seasonal peaks and the suchlike).
Common PPC Platforms We Work With
Want to discuss a PPC project with us?
WHAT IS PPC?
PPC is a model of online advertising where the advertiser pays for each time a searcher clicks on their ad – hence the name, pay per click (PPC). PPC is a form of paid search and is typically associated with search engines that display ads against the organic search results, such as Google Ads (formerly Google AdWords) and Microsoft Advertising (formerly Bing Ads).
With adverts for display on search engines, advertisers bid on keywords that their potential customers might use to find their products or services. They then pay for each unique click on their ads.
The amount you pay per click might vary depending on a number of factors, usually this comes down to the quality of your ad, relevancy and performance of your landing page and how competitive the keywords might be.
The types of ads you can run include search ads, display ads, social ads, remarketing ads, shopping ads.
Using PPC advertising is a very quick way of driving targeted traffic instantly to a location of your choice. So typically, this works very well for businesses with a new website that has yet to gain traction, build authority or performs poorly organically (generates little traffic from search engines) – but beware, this could also be very indicative of other issues with the website which may well affect PP conversion rates too.
We’ve put together a selection of commonly asked questions relating to buying PPC services and our provision of the service.
Please note: Our PPC learning centre and FAQs on PPC is frequently updated. Page last updated on 9th September 2020.