Paid Search Pay Per Click Campaigns

Our PPC campaigns and strategies are designed to deliver highly targeted traffic to your website’s products or services. Visitors that are ready to buy from you right there and then.
Our PPC service can include paid search text ads, display advertising in the forms of banners, imagery or text, social media advertising on the likes of Facebook, LinkedIn or Twitter, shopping channels, remarketing by displaying ads relevant to the viewers recent web history, price comparison advertising or affiliate marketing.
Be Seen First on Google
Advertising platforms such as Google Ads and Microsoft Advertising give you a way of displaying your brand amongst your niches competition, in primary view on the first page of search engines.
Benefits of THE SERVICE
WHAT Can OUR PPC SERVICES INCLUDE?
Common PPC Platforms We Work With
Google Ads
Formerly Google AdWords, Google Ads is the largest advertising network on the web. The network allows you to place ads on the search results of any search engines powered by their index as well as on any websites that allow display advertising (via Google Adsense).
Facebook Ads
The largest social network on the web gives you a lot of people to get your ads in front of via specific demographic targeting and whilst these options are great, it doesn’t always work for every business as a cost effective method to gain visibility. Facebook do however provide a variety of other options.
LinkedIn Ads
This is the platform where you’ll find the most professionals in business so advertising on this platform typically works well for the B2B market. Whilst their advertising platform provides a variety of options, the network has unfortunately become swamped with unsolicited spam.
Twitter Ads
There is plenty of opportunity to reach your target audience on Twitter as well which presents ways to drill down your targeting via demographic. They offer a range of campaigns that allow you to focus on the end goal in the same way that Facebook and LinkedIn do.
Microsoft Advertising
Formerly Bing Ads, the Microsoft Advertising network allows you to place ads anywhere in the Microsoft Search Network. Many business don’t advertise with Microsoft as they are aware of the huge market share that Google owns but there’s still a huge audience to capture with Microsoft.
Want to discuss a PPC project with us?
LEARNING CENTRE
WHAT IS PPC?
PPC is a model of online advertising where the advertiser pays for each time a searcher clicks on their ad – hence the name, pay per click (PPC). PPC is a form of paid search and is typically associated with search engines that display ads against the organic search results, such as Google Ads (formerly Google AdWords) and Microsoft Advertising (formerly Bing Ads).
With adverts for display on search engines, advertisers bid on keywords that their potential customers might use to find their products or services. They then pay for each unique click on their ads.
The amount you pay per click might vary depending on a number of factors, usually this comes down to the quality of your ad, relevancy and performance of your landing page and how competitive the keywords might be.
The types of ads you can run include search ads, display ads, social ads, remarketing ads, shopping ads.
Using PPC advertising is a very quick way of driving targeted traffic instantly to a location of your choice. So typically, this works very well for businesses with a new website that has yet to gain traction, build authority or performs poorly organically (generates little traffic from search engines) – but beware, this could also be very indicative of other issues with the website which may well affect PP conversion rates too.
FAQ
We’ve put together a selection of commonly asked questions relating to buying PPC services and our provision of the service.
Please note: Our PPC learning centre and FAQs on PPC is frequently updated. Page last updated on 9th September 2020.