We make creative ads and place them in front of your potential customers to drive targeted visitors to your website.

Paid Search (PPC)

Paid Search Pay Per Click Campaigns

Our PPC campaigns and strategies are designed to deliver highly targeted traffic to your website’s products or services. Visitors that are ready to buy from you right there and then.

Our PPC service can include paid search text ads, display advertising in the forms of banners, imagery or text, social media advertising on the likes of Facebook, LinkedIn or Twitter, shopping channels, remarketing by displaying ads relevant to the viewers recent web history, price comparison advertising or affiliate marketing.

Be Seen First on Google

Advertising platforms such as Google Ads and Microsoft Advertising give you a way of displaying your brand amongst your niches competition, in primary view on the first page of search engines.

What is PPC?

Get found by your potential customers.

Drive instant sales without having to wait.

Focus on running your business.

Rely on our knowledge and experience.

Benefits of THE SERVICE

Immediate Results

You can gain drive visitors to your landing page within minutes of putting ads live which can generate results (leads/sales) significantly quicker than any other marketing channel.

Precision Targeting

Most PPC advertising platforms will offer a wide array of targeting options to ensure that your ads are seen by the right people and don’t waste you advertising budget.

Efficient

You have measurable results and a clear overview of your ad’s performance through detailed reports.

Flexible

You can define which ads give the best results and thus modify the configuration of your campaign in real time.

Full Control

You have defined a monthly budget to which you have set precise limits. Your budget is under control.

I have worked with Geoff for 8 years and he has been pinnacle in achieving the goal objective……..getting the company to no1 for the keywords set for organic listings in a very competitive market. I can’t recommend his services highly enough. On a personal level I have found Geoff to be accommodating, helpful and easy to work with. Anyone who employs his service in my mind will not be disappointed.

Kerry Murphy-Kaytan

Online Marketing & Ecommerce Manager at Vufold

WHAT Can OUR PPC SERVICES INCLUDE?

Campaign Management

We completely manage your PPC campaigns spending the necessary time each day / week / month to ensure they are running well and performing with the long-term goal of striving towards an overall better return for your budget.

Display Advertising

By advertising in display networks, you can get your ads in front of the right people almost anywhere on the web. Ad formats can include text ads, image ads or video ads and you can run your ads via placement targeting or by topic.

Remarketing

This type of advertising allows advertisers to show targeted ads to people that have already visited their website and viewed their product or service ensuring that the brand is kept at the forefront of the memory. This gives you the opportunity to get them back to your website and buy from you if they were shopping around the first time or hadn’t made their mind up.

Shopping Channels

There are lots of networks on the web which allow you to list your products on. The most known one of course being Google Shopping. Many of these operate on a pay-per-click model so the same PPC knowledge and expertise can be applied to any of these whilst increasing the chances of your potential customers finding your product.

Split Testing

This is the testing process of one version against another. The key to continually improving advertising campaigns is to frequently test and compare various elements such as ad copy, images or call to actions. Even the landing page you are directing visitors to should be split tested regularly with regards to it’s content, wording, structure and layout.

Reporting

We will report on our activity along with how your campaigns are performing on a monthly basis. This gives you visualisation of how the campaigns are progressing and allows you to feedback should you need to. We generally then use this data to plan for the next month’s activity and where necessary, compare to previous periods (seasonal peaks and the suchlike).

Social Media

Many social networks offer advertising capabilities and these usually come in the form of a PPC advertising model. The likes of Facebook, Twitter and LinkedIn all offer an ads platform where you can display ads on their networks (see more on these below).

Product Feeds

We can integrate shopping feeds so that your products are sent direct to third party shopping channels (such as Google Shopping) from your ecommerce website. We can extend and optimise this as necessary to ensure your products can be found amongst the competition.

Common PPC Platforms We Work With

Google Ads

Formerly Google AdWords, Google Ads is the largest advertising network on the web. The network allows you to place ads on the search results of any search engines powered by their index as well as on any websites that allow display advertising (via Google Adsense).

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Facebook Ads

The largest social network on the web gives you a lot of people to get your ads in front of via specific demographic targeting and whilst these options are great, it doesn’t always work for every business as a cost effective method to gain visibility. Facebook do however provide a variety of other options.

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LinkedIn Ads

This is the platform where you’ll find the most professionals in business so advertising on this platform typically works well for the B2B market. Whilst their advertising platform provides a variety of options, the network has unfortunately become swamped with unsolicited spam.

Learn More

Twitter Ads

There is plenty of opportunity to reach your target audience on Twitter as well which presents ways to drill down your targeting via demographic. They offer a range of campaigns that allow you to focus on the end goal in the same way that Facebook and LinkedIn do.

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Microsoft Advertising

Formerly Bing Ads, the Microsoft Advertising network allows you to place ads anywhere in the Microsoft Search Network. Many business don’t advertise with Microsoft as they are aware of the huge market share that Google owns but there’s still a huge audience to capture with Microsoft.

Learn More

Want to discuss a PPC project with us?

WHAT IS PPC?

PPC is a model of online advertising where the advertiser pays for each time a searcher clicks on their ad – hence the name, pay per click (PPC). PPC is a form of paid search and is typically associated with search engines that display ads against the organic search results, such as Google Ads (formerly Google AdWords) and Microsoft Advertising (formerly Bing Ads).

With adverts for display on search engines, advertisers bid on keywords that their potential customers might use to find their products or services. They then pay for each unique click on their ads.

The amount you pay per click might vary depending on a number of factors, usually this comes down to the quality of your ad, relevancy and performance of your landing page and how competitive the keywords might be.

The types of ads you can run include search ads, display ads, social ads, remarketing ads, shopping ads.

Using PPC advertising is a very quick way of driving targeted traffic instantly to a location of your choice. So typically, this works very well for businesses with a new website that has yet to gain traction, build authority or performs poorly organically (generates little traffic from search engines) – but beware, this could also be very indicative of other issues with the website which may well affect PP conversion rates too.

FAQ

We’ve put together a selection of commonly asked questions relating to buying PPC services and our provision of the service.

Does PPC help SEO?

No. There is no direct affect on organic search performance from running PPC ads with the same search engine. That said however, you can certainly use data accumulated from running PPC ads in your SEO campaigns.

What is the difference between paid search and PPC?

Nothing at all. PPC is one type of paid search of which, comes in varying forms.

Please note: Our PPC learning centre and FAQs on PPC is frequently updated. Page last updated on 9th September 2020.