SEO stands for search engine optimisation. Traditionally, this is seen as optimising your website for search engines however, over the years, as search engine algorithms have become more advanced, clever, smarter, complex in understanding relevancy, semantics and quality and better at detecting spam, low quality, useless web content, optimising your website for real people, your target audience, has become the same process as optimising for search engines. Search engines want to serve quality and value to users of their search engine. If the content on your website is relevant and useful to your intended audience, then a search engine is going to rank it higher. This means that we, collectively, should all be focusing on serving a great user experience on our websites and all those thousands of other SEO companies that want to continue trying to manipulate and game a search engine into ranking their clients’ websites higher will find that what they are doing will only end up with negative results. SEO is the process of acquiring traffic from the organic search results. These are often also referred to the ‘natural’, ‘free’ or ‘editorial’ listings or SERP’s. If you’re new to SEO, check out this useful video introduction to search engine optimisation provided by Search Engine Land.

Search Engine Optimisation Breakdown

So, when someone mentions SEO, what should this entail? This is typically broken down into onsite and offsite SEO, each of which covers a vast amount of sub-level processes and elements that require attention.

Onsite SEO

Onsite optimisation will cover any aspect on your website itself. It can include anything that will improve the performance of your website in organic search and that benefits the visitors to your website.

  • Page titles
  • Metadata
  • Header tags
  • Images
  • URL’s
  • Duplicate content
  • Canonicalisation
  • Internal linkage
  • Content
  • Copy

Offsite SEO

Practically every aspect of offsite optimisation will ultimately come down to links. There is a great deal of depth and variety in what is factored in when scoring the value of a link pointing to your website however.

  • Links
  • Content
  • Relevancy
  • Social
  • Citations
  • Reviews

If you’re looking for an agency that look after the SEO for your website, then we’re available for hire and know our stuff. Head on over to our service page on SEO to make an enquiry and learn more.