Local SEO is important for businesses that serve a locality, ensuring that potential customers in your area can find your local products and services.
Optimising for local search increases the visibility of your business for local based search queries and in the local snack pack (map) listings that appear on the first page of search results. If you have a local business that serves local customers, you need geographically-relevant traffic to your site through specifically local targeting allowing you to reach your target customer demographic in your market.
The listings on the left are an example of the local snack pack (map) results. Any local business wants to be highly visible in these results when they are triggered and our local SEO programme focuses on a strategies that achieve just that. Our agency ensures that the correct location based signals are being sent to Google that could include rich snippet integration and on-page local optimisation, inbound links, social signals, reviews and citation building.
Why is Local SEO Important?
The local snack pack appears in the top-spot of 93% of searches.
97% of consumers search for local businesses online.
50% of local searches (via mobile) lead to store visits within 1 day.
18% of local searches (via mobile) lead to a sale within 1 day.
88% of shoppers trust online reviews.
72% of consumers say positive reviews makes them trust a local business more.
Being found in your local area is more important than ever with the continued rise of mobile/tablet searches and competition. Ensuring you have a mobile friendly website is as vitally important to provide potential customers with a pleasant user experience once they have found you for local searches.
We also ensure that your business appears in local searches not only on desktops, but also on mobile devices and tablets. Our goal is to earn outstanding listings on top of your local traffic competitors.
With our approach your website will correctly target your audience which will significantly increase your profitability. Our team keeps your business’ online listings accurate and optimized for potential customers and mapping systems, providing an easy access your information and your business location.
“Having many years of SEO experience ourselves, we know how hard it is to come up with a successful SEO strategy and an effectively integrate it within our work-frame. As our business continues to grow year after year, keeping track of our SEO strategy became very time-consuming and reduced our ability to focus on our core business.”
“My company’s Google rankings and overall site traffic improved dramatically after just a few months of working with this agency. The service we’ve received from their team has consistently been above and beyond our expectations.”
“This incredible team managed to not only get us top positions on Google for all of our top keywords, but they kept us there, as well! I would highly recommend this company to anyone.”